How will the Venieri machines develop with respect to the progress of your markets?

Development will be based above all on the objective of satisfying the increasingly more demanding customer in the world of earth-moving machines, proposing products that are simple, reliable and robust. The aim is to offer a product that is unique of its kind in terms of productivity, efficiency, flexibility, and low maintenance costs.

What are your medium-long term forecasts for the EEC markets? And for the non-European markets?

Since the EEC markets are saturated, it is necessary to focus on research for a high quality product, which can satisfy the most demanding customer. An efficient Before and After Sales Service, with the task of monitoring the customer’s needs and requirements, will have a determining role.
For foreign markets, the earth-moving machine represents more an investment than an industrial consumption product and, very often, these markets prefer a product with qualities that last over time, which are multifunctional and, above all, with low maintenance costs in the medium and long term: all characteristics for which, ever since the end of the war, the Venieri product has always been outstanding.

What are your customers’ reactions to a Venieri machine?

First of all, customers appreciate the high productivity of the VFs and the particularly limited consumptions compared to other machines of the same dimensions. The typically Italian design,
the reliability, and the simplicity of use of the Venieri machines, are the index for the preferences of our customers, to which must be added the low maintenance costs obtained thanks to the choice of components from leading companies in the sector and the simplicity of intervention.

Why is there such limited use of electronics?

Our machines work in very varied climatic and environmental conditions. The use of electronic components in such conditions is not always a winning option. Our strong point is the quality of the mechanical and hydraulic components, and our efforts to optimise their functions and to obtain performances that are the envy of our competitors. In this way, furthermore, the maintenance of our machines does not require highly specialised personnel and costly equipment.